At a time when companies finally are looking at the ROI of their recruitment advertising investments, I'm blown away when applicant tracking systems (ATS) use candidate source tracking as an upsell opportunity. Two recent cases I'll share:
- A retail client had $600 available to test search engine marketing (SEM). To add the proper site as a source in the ATS (among those already listed - not custom development), the ATS was going to charge the client $850. Needless to say, the campaign did not move forward.
- Similarly, a hospital wanted test SEM with a $650 budget, but upon finding out that its ATS would charge $500 per site to install the code necessary to track the effectiveness of the ads, decided to not move forward at all.
It's been very frustrating and disappointing that ATS providers charging for proper candidate source tracking - something you think they should offer already - is preventing companies from trying new recruitment advertising options.
