I've been seeing a disturbing trend of employers including social networks in their candidate source menus when other high-traffic sources - like search engines - still remain excluded. I don't need to attack the integrity of this manual source reporting here - that's why this blog exists. And I also have no problem with companies tracking the effectiveness of Twitter, Facebook and LinkedIn. Rather, I highly encourage the measurement of all sources equally. But when both major and vertical search engines - where the jobs clearly are indexed and the sites are delivering candidates - are excluded, I begin to worry about the current "social media for recruitment" buzz. It's not that I don't believe in it, I just think all contributing sources should be compared fairly.
